Seo Young Lee

DIGITAL DESIGN &
ART DIRECTION

Independent digital designer and art director based between Melbourne and Auckland creating concept-driven digital experiences for lifestyle and culture-led brands. Specialising in content-led website design and visual storytelling with a practice grounded in strong ideas, structure and typographic clarity. Over a decade of experience informs a detail-focused approach that delivers work that feels elevated, intuitive and quietly confident.

Designing elevated e-commerce experiences for lifestyle, fashion and beauty brands where considered design meets functionality and visual storytelling enhances clarity, engagement and conversion. The work balances creative direction with technical performance, evolving alongside the brand and adapting to a changing digital landscape.

The aim is to act as a long-term digital partner, supporting growth through design that is thoughtful, adaptable and intentional.

Collaboration with studios, creative partners and clients is grounded in trust, clarity and a shared commitment to meaningful work.

Designing elevated e-commerce experiences for lifestyle, fashion and beauty brands where considered design meets functionality.

Focused on visual storytelling that enhances clarity and conversion. Acting as a long-term digital partner to support growth through thoughtful, adaptable design.

Services

Art direction
Brand identity
Digital design
Digital strategy
E-commerce
Styling
Marketing collaterals
Development

Additional support includes project and development management.